Everyone is familiar with the Subway Diet featuring Jared, the guy who lost 245 pounds in a year by walking and replacing two meals a day with Subway sandwiches. If you ever wanted to know how this whole thing got started, keep reading.
Jared Fogle worked his way through college by working at an adult book store. Like many people he sat around too much and ate too many snacks – his habits causing him to balloon to 425 pounds. Jared realized his weight was critical and so started looking for a way to drop some pounds.
He tried various diets, but they didn’t work because he still had all those hours behind a counter during which to cheat. One day he noticed a Subway sandwich store about a mile and a half from his apartment. The seed of the Subway diet was planted.
Jared changed his daily diet to nothing but a sandwich, baked chips and a diet soda for lunch and dinner, walking the 3 mile round trip for each meal. Now instead of a 10,000 calorie per day with no exercise lifestyle, he was eating only about 900 calories while walking 6 miles every day. For Jared the yet named Subway diet made 245 pounds disappear in the span of a single year.
How did this Subway diet become a national ad campaign for the Subway chain? After losing the weight Jared ran into a friend who worked with the school paper. This buddy barely recognized Jared, so he decided to write an article about his amazing weight loss. It was then incorporated into a Men’s Health magazine story about crazy diets that shed pounds.
When a Chicago Subway owner read the story he contacted his advertising agency about making it into an ad. When the Chicago guys tried to get funding from the national advertising agency for a campaign, they were told it would bomb, so they funded it themselves for a local run in Chicago.
Soon the Subway diet was a success. It was a natural for Chicago based Oprah to feature Jared and his Subway diet on her popular national show. Subway’s national ad people contacted the Chicago ad people about airing the ad nationally.
Many people have lost a lot of weight on the Subway diet. However, be aware that Jared was an exception and not a rule for being able to lose that much weight in so short a time. A little more moderation is needed, but exercise and cutting calories are a proven one two punch combination in the fight against obesity. If you want the fool proof method – less time consuming and a NON BORING approach – to lose fat, you should check out the following pages below: